Big Data

Agency Management System: Integrated Operations & Planning Solution For Marketing-Creative Agency

Date Added: Jul 2009
Format: PDF

Marketing Resource Management (MRM) is a process of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. A crucial aspect of MRM is the management and coordination of creative agency operations. Agency operations are driven by expensive resources working within a tight timeline to create artistic works for objective marketing benefits.