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Looking to emerging markets as a source of corporate growth is not a new story. But since the wave of reforms and geopolitical changes during the 1990s, emerging markets have moved more clearly onto the radar of executives around the world. These countries grapple with a range of legacies - communism, colonialism to war, to name a few - as they embrace globalization. But as economic progress has taken hold in these countries, the business environment that companies encounter within these markets has been rapidly changing. Alongside this, many of the formerly slow and often state-owned companies have emerged as fierce competitors, both locally and abroad.
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