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Ajax can seem like an overused Web 2.0 buzzword at best and an expensive, difficult-to-implement technology at worst. But this paper will show how one can use Ajax to improve the bottom line and delight the customers without rebuilding the site from scratch. With all of the noise it has generated since 2005, Ajax seems to have taken over the web. But a quick glance at the web applications everyone use each day reveals that Ajax's reach is not as wide as the hype would suggest. The change costs associated with new technologies have thus far left Ajax in the hands of start-ups who build their applications from scratch and large tech companies with the resources for constant reinvestment.
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