Business Intelligence

Aligning Firm, Leadership, And Personal Brand

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Executive Summary

Different kinds of alignment offer distinct benefits. Vertical alignment occurs when organization components are aligned to business strategy - for example, when information systems provide strategic management information, or when financial information is collected in a manner that allows strategic choices. Horizontal alignment occurs when organization components align with each other - when information systems and performance management systems reinforce the same behavior. External to internal alignment results when people have a clear line of sight from external expectations to internal actions. Alignment is always desirable, because it promotes financial performance, customer share, and employee commitment.

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