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In this case study we look at the use of the Balanced Scorecard and how it can be used to align business strategy and IT strategy. We have reviewed the Strategic Alignment Model as proposed by Henderson and Venkatraman and studied the Balanced Scorecard and its use as defined by Kaplan and Norton and the different variants that have developed over time like the IT Scorecard. In particular, we have made a study of how the pharmaceutical company AstraZeneca (AZ) uses their method called the Business Performance Management (BPeM). We have related this to the Balanced Scorecard and compared how they have broken down strategies, objectives, targets and measurements on both the business and IT sides of the company to see if they have alignment between business and IT.
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