Social Enterprise

Amplify Your Business Networking With LinkedIn Applications

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Executive Summary

LinkedIn is already the most popular social network for professional networking. And in fact, amongst small businesses that use social media tools, professional networking is the most popular activity, with 51 percent of them engaging in it according to a recent study. But how do you stand out on a site that has millions of professionals competing for mindshare? One way is by using the company's recently launched application platform, which allows you to add third-party software to your profile. These apps provide a variety of functions, from allowing you to share presentations to creating connections when you travel. This paper looks at a few of them, with ideas on how you can use them to grow your presence on the site.

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