CXO

An Analysis Of Visual Images And Associated Motifs In The Annual Reports Of HSBC, 1958-2008

Date Added: Jun 2010
Format: PDF

This paper seeks to further understand the visual communication of annual reports by presenting a historical review of the annual reports of HSBC over the period 1958 to 2008. Visual images and associated motifs contained in HSBC's annual reports over a period of half a century are surveyed and analysed within the context of the bank's prevailing political and economic setting. The visual images and associated motifs are found to align with changes in HSBC's political and economic environment.