Mobility

An Assessment of Awareness, Usage Pattern and Adoption of 3G Mobile Services in Botswana

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Executive Summary

3G mobile services are new in Botswana and were launched during 2008. This study focused on Botswana's users' usage pattern, awareness and adoption of 3G mobile services amongst university students. A structured questionnaire was administered and the results (n=66) indicate high (98%) saturation level in terms of usage of mobile phones compared to several countries while the 3G mobile service usage rate was found to be low (8%) in comparison to other parts of the world. While the perception of respondents towards its usage, ease of use and intention to use was highly motivating, the respondents reported that they would not be influenced by peer usage.

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