An Economic Analysis of Online Streaming: How the Music Industry Can Generate Revenues From Cloud Computing
Music can be characterized as information good and is therefore amenable to digitalization and copying through online sharing networks. Chances and risks arise from digitalization for the producers and right owners of these goods. Digital piracy is accountable for massive losses in revenues of the music industry which is induced to search for new sources of income in the era of digitalization. This paper intends to provide a theoretical analysis of a business model which offers the requested music as a so called stream to potential customers. The origin of such model is a conception which allows for consumption of music without physical possession of the music file.