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This paper presents an exploration and analysis of attitudes towards everyday tracking and recording technologies (e.g., credit cards, store loyalty cards, store video cameras). Interview participants reported being highly concerned with information privacy. At the same time, however, they also reported being significantly less concerned regarding the use of everyday technologies that have the capabilities to collect, process, and disseminate personal information. The authors present results from this study that both identify and begin to explain this discrepancy.
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