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Product innovation and speed-to-market have become critical competitive strategies in business management. Responsiveness to market signals is crucial to the success of firms involved in producing technology-based products and in marketing of industrial products such as component parts (Bettis and Hitt 1995). A review of the literature reveals a lack of empirical studies about the impact of supplier technological capability on supplier selection. Thus, the construct of technology demand receptivity as developed by Schatzel, Iles and Kiyak in 2005 offers an excellent opportunity to test empirically the impact of technological capability on supplier selection.
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