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Innovation and speedy new product development is crucial for companies to gain competitive advantage in a global market. The main focus of this paper is to demonstrate that the principles of Just-In-Time (JIT) in manufacturing can be used to improve simultaneous New Product Development (NPD) process. Comparison and analysis of several critical factors show high degree of similarities between JIT manufacturing and NPD. A number of hypotheses regarding similarities between JIT and NPD factors were developed. The hypotheses were tested using survey data from a sample of 500 manufacturing organizations. Survey data strongly supports the hypotheses regarding similarities between JIT and NPD factors.
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