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By integrating wireless, video, speech and real-time data access technologies, a unique shopping assistant service can be created that personalizes the attention provided to a customer based on individual needs, without limiting his movement, or causing distractions for others in the shopping center. The authors have developed this idea into a service based on two products: a very high volume hand-held wireless communications device, the PSA (Personal Shopping Assistant), that the customer owns (or may be provided to a customer by the retailer), and a centralized server located in the shopping center to which the customer communicates using the PSA.
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