Emerging Tech

An Innovative Spirit

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Executive Summary

There's a palpable energy at a successful startup - a buzz in the air, a sense of great things to come. Students in the Kellogg Entrepreneur Organization know what that energy is like - and they want to generate more of it. Last spring, a group of KEO members listened intently to executives at Groupon as they detailed the rapid growth of their company. Huddled in the Chicago startup's bright and airy conference room, the students asked candid questions of Sean Smyth, Groupon's vice president of business development, and Shawn Bercuson, principal of early-stage technology fund Lightbank. "There's an innovative spirit to what we've done," Smyth said of Groupon's deal-of-the-day strategy. "You have to keep reinventing yourself."

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