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Find someone who can materially benefit from owning your company. Sounds obvious, right? It's surprising how many people think that just because someone has money that they are automatically a buyer. Buyers aren't stupid; they are generally some of the more productive people out there. Buyers are inquisitive and poke around to see what is out there. In the current market, though, most buyers purchase based on a personal relationship with someone at the target company.
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