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An Overview of Web Usage Mining

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Executive Summary

Web Usage Mining make use of Association Rule Mining to discover the interesting pattern, identify web user behavior, predict web user expectation and improve the business strategy. Association Rule Mining is a technique of Data Mining which is used to find the relationship between the data items. In Web Usage Mining, data are stored in the web server in the form of web log files. Numerous amounts of website visitors visit the web sites. So, it is not easy to access the web log files and find the relationship among them because of the rapid growth of web log files.

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