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Once with the gradual disappearance of the monopoly of the state and the socialist economy, the Romanians were forced to reinvent advertising and marketing communications. The tests on our own have turned into a need to professionalize these fields, which are one of the most powerful engines of the economy and contemporary social life. Reinventing turned, as so often in our modern history, into a synchronization process, of rapid combusting stage;the talent and the enthusiasm of the Romanian advertisers were molded on the prescriptions and the institutions that already had a stock of knowledge accumulated during more than a century.
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