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Analysis of Users' Web Navigation Behavior Using GRPA With Variable Length Markov Chains

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Executive Summary

With the never-ending growth of Web services and Web-based information systems, the volumes of click stream and user data collected by Web-based organizations in their daily operations has reached enormous proportions. Analyzing such huge data can help to evaluate the effectiveness of promotional campaigns, optimize the functionality of Web-based applications, and provide more personalized content to visitors. In the previous work, the authors had proposed a method, Grey Relational Pattern Analysis using Markov chains, which involves to discovering the meaningful patterns and relationships from a large collection of data, often stored in Web and applications server access logs, proxy logs etc.

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