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Business rules management technology opens up significant new opportunities for business success. For instance, the ability to automatically make different decisions in real time based on execution-specific information, such as the customer or client details and previous history, enables a higher degree of personalization and hence better business outcomes. But decision-making can also be extended through the use of business events processing technology, which enables decision-making rules to take into account business performance and activities over time and across the wider enterprise. This really carries operational decision-making into a different dimension; now decisions can take into account trending information, as well as information from other processes and applications across the enterprise.
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