Data Management

Analyst White Paper from Nucleus

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Executive Summary

Read this white paper to learn how Nucleus determined that organizations can earn an incremental ROI of up to 241% by using Big Data capabilities to examine large and complex data sets. Nucleus analysts identified four key drivers of high returns on Big Data investments:

  • Big Data enabled organizations to examine large volumes of structured and unstructured data, such as large data sets captured by customer loyalty programs and call centers.
  • Big Data improved decision making by rapidly delivering data and conclusions while the information was still valuable.
  • Big Data enabled companies to improve decision making by combining their own data with acquired large data sets, such as geospatial data.
  • Big Data capabilities enable the scouring of Web-based data for tasks such as monitoring and detecting changes in customer sentiment.

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