Leadership

Analytics: A blueprint for value in midmarket organizations - Converting big data and analytics insights into results

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Executive Summary

The IBM Institute for Business Value conducted a global study to investigate how organizations were creating value from an ever-growing volume of data obtained from a variety of sources. This resulted from data-derived insights, which then guided actions taken at every level of the organization. The findings identified nine levers that enabled the organizations to create the most value.

Read the study to see not only why it’s vital for midsize companies to act on this opportunity but also which actions lead to greatest success.

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