Data Management

Analyzing Customer Behaviour in the Age of Big Data

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Executive Summary

Not only does Big Data come with real predictive insights but with actions and results as well. Churn prediction, in-store behavior analysis and recommendation engines are just some of the cool possibilities that it fuels. It's customer-centricity on speed. In this comprehensive whitepaper, discover how to unlock the data to find out the way markets are changing and how you can make informed use of these trends to strengthen your company's position.

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