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Analyzing Target User Group's Preferences and Product Form Design Specification Through Web-Based 2-Dimensinoal Design Decision Tool

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Executive Summary

In the modern market where consumerism is running higher and the product life span is getting shorter, it is one of the challenges for the marketing and design departments in enterprises to know how to get a thorough grasp of the consumer's preference and potential target user group. With the wide spread and growth of the internet, a web-based survey is not influenced by time and space factors, making it easier for designers to have an in-depth understanding of the consumer's preferences towards products.

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