Date Added: Jul 2012
This paper is to suggest a regulation determinant applicable for Internet-based convergent media. The adaptation of Internet in the media industry has dismissed the role of scarcity and pervasiveness which used to justify regulating media. A basic question is how technical feature of convergent media affects diversity, one of the essential goals of media regulation. The Structuration theory suggests that media technology doesn't change the level of diversity directly, but it changes participant's actions, consequently affecting the level of diversity in a society. Broadcaster as a gatekeeper has a strong incentive to have more power in screening and provisioning information in the process of delivering information to users whereas information owner and user also do so for their sakes.