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User Generated Content (UGC), now with millions of video producers and consumers, is re-shaping the way people watch video and TV. In particular, UGC sites are creating new viewing patterns and social interactions, empowering users to be more creative, and generating new business opportunities. Compared to traditional Video-on-Demand (VoD) systems, UGC services allow users to request videos from a potentially unlimited selection in an asynchronous fashion. To better understand the impact of UGC services, the authors have analyzed the world's largest UGC VoD system, YouTube, and a popular similar system in Korea, Daum Videos. In this paper, they first empirically show how UGC services are fundamentally different from traditional VoD services.
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