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Given the familiarity of the concept of human health, why do business leaders find it so difficult to nurture health in a corporate context? At least three sets of impediments block the way. The first might be called the "Mindfulness" trap: the tendency to be pulled back into a short-term performance perspective by the press of daily business, much as moments of reflection at home come abruptly to a halt when the doorbell rings. Mental effort enters into the problem too: running through the remaining steps for next week's product launch is less tiring and potentially more satisfying in the short term than pondering, with all the attendant frustrations, how to build a more customer-oriented culture.
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