Date Added: Aug 2008
Heads, hearts, and hands: All play a unique role when it comes to brand loyalty and consumers. "Head loyals" exhibit different behavior in the marketplace than "Heart loyals" or "Hand loyals," and savvy marketing professionals will identify consumers' habits toward their products and tailor their strategies accordingly. The days of trying to be all things to all people are over - it is simply not a sustainable approach. Nordhielm is the author of the Big Picture Framework, implemented by corporations worldwide and taught in the Ross marketing core. The Big Picture Framework focuses on the integration between strategy and execution.