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Answers on Demand: Bringing the Power of Advanced Analytics to Midsize Businesses [FROST & SULLIVAN]

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Executive Summary

"While more and more enterprises are using analytics to guide their decision-making processes, most midsize businesses continue to rely on old-fashioned decision-making techniques like trial and error. The reason for this is simple: advanced analytics solutions can be very complex and expensive to implement, leading midmarket businesses to assume that the benefits of analytics are beyond their reach.

IBM has created a new analytics solution that is designed specifically with the needs of midmarket businesses in mind. The solution, IBM Analytic Answers, gives midmarket businesses the opportunity to take advantage of a sophisticated analytics platform, backed by IBM expertise, while also staying within their budgets."

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