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Arguably, it all started with Mike Dertouzos' vision on the Information Marketplace. Then, an explosion occurred; social networks, social computing, social software, group-ware, shareware and open-source software. Personalized query answering and personalized information systems; Tagging, Folksonomies, Log and click-stream mining, recommender systems, crowdsourcing, human-in-the loop and human-centered systems. Provably, these buzzwords have dominated the academic landscape within the data systems (and not only) community. There is a fundamental paradigm shift going on here. The old world, where the human was simply a passive user, has given way to a new world where humans contribute data, (storage, communication, and compute) resources, and software.
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