Data Management Investigate

Anticipating the Bandwidth Bottleneck: Meeting Future Bandwidth Demands

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Executive Summary

Living today in a media-crazed world, where individuals create, consume, and share media in ways never before imagined. And these consumers are not just demanding more media. Due to multitasking, they're packing more media consumption into smaller slices of time, significantly increasing the amount of bandwidth needed to support individual viewing habits. This increased bandwidth consumption is compounded by the fact that a growing portion of U.S. households with multiple PCs and TVs routinely receive multiple media streams on multiple devices thanks to new features such as picture-in-picture (PIP), video over the Internet, and Digital Video Recording. This ever-increasing consumption of content will continue to require unprecedented amounts of bandwidth.

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