AOL Promotes Web Coupons from SuperMarkets Online

The online coupon program offers a new way for traditional, brick-and-mortar grocery stores to reach shoppers on the Internet. Though the ValuPage online coupon program doesn't exactly qualify as "e-commerce," it certainly provides a new way for grocery vendors to promote their brands to a targeted, local audience via the Web. Like other forms of online marketing, it also eliminates the paper waste, printing cost, and postage associated with sending direct mail through the post office.

Provided by: ecommercetimes Topic: Software Date Added: Oct 2004 Format: HTML

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