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Is building custom software a necessary evil, a process that's divorced from the really important parts of a business? In many organizations, how well a firm executes its business strategies is inextricably tied to how good it is at creating and running new applications.
Nearly every organization pursues strategies to differentiate it from its competitors. In most firms, custom applications play an essential role in providing this differentiation. Both the creation and operation of custom applications are accomplished through the process of application lifecycle management (ALM). It's clear that for a modern organization to be good at strategy?and thus at providing long-term profitability?it must also be good at ALM.
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