Application of Decision Support System in e-Commerce

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Electronic commerce (EC) has the potential to improve efficiency and productivity in business activities. E-commerce today is no longer technological issue, but is also a business issue. A decision support system (DSS) is "an interactive information system that provides information, models and data manipulation tools to help make decisions in semi-structured and unstructured situations. Ecommerce involves a number of forms, varying level of cost and complexity, depending on business need. This conceptual paper presents the e-commerce application by integrating with Decision support systems. It further highlights some critical issues in ecommerce, suggestion future strategies for ecommerce in years to come