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Those who have had to calculate return on investment (ROI) for web and video conferencing often have traditionally focused on travel savings. While travel savings alone might be enough to justify initial adoption, Wainhouse Research has found that many greater benefits can be achieved by enterprises savvy in their choices of method and technologies to deploy. This is because the value of web conferencing and related unified communications solutions can be best realized when the numbers of enabled knowledge workers reach critical mass within the organization. Authors call this Metcalfe's law for conferencing, whereby an organization can begin to truly achieve exponential growth in value through usage once sufficient numbers of workers are conferencing-enabled1.
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