Applying Network Approach To Commercialization Of Innovations: Case Study On Nets To Create Markets For Innovations

Date Added: Sep 2009
Format: PDF

Commercialization and market creation of an innovation is known to be a very demanding task. However, a network may help a firm in the commercialization efforts. The paper analyses how network is applied to the commercialization of innovations. The paper contributes to both innovation management and network research. The paper describes and analyses with two cases, how the network approach can be applied to commercialization of a radical innovation and how such nets can be formed. Theoretical background of the study stems from network and innovation literature, referring to studies on industrial networks, strategic networks and innovation networks.