Approach and Benefits of Embarking Rich Media Content Management Systems on Cloud
News and media companies require dynamic and collaborative systems to deliver up-to-date rich media contents, using innovative means to keep a tap on competition and cost. However, due to limited hardware, their systems face challenges in performing optimally for rapidly modulating workloads and data volumes. These can be effectively tackled using cloud computing as it provides performance, scalability and reliability. This paper presents an iterative approach for putting rich media content management systems on cloud.