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Use your customer database to start a newsletter for your customers or your vendors. Launch a blog and commit to refreshing it two or three times per week, and allow users to subscribe to your content via RSS or email. Use a simple Flip camera to create customer testimonial videos onsite, at trades hows and events. Upload them to YouTube. Use Flickr to catalog fun and interesting photos of your business, staff and customers at work, and feature them on your site. Showcase photos and videos on your main site.
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