Business Intelligence

Are You Ready For The Trend Toward Marketing Automation?

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Executive Summary

Marketing is becoming automated. That's a fast-growing trend illustrated by yet another marketing automation company getting venture money. Marketing technology company HubSpot just announced a $16 million Series C financing round from three venture capital companies, bringing its total venture pot to at least $33 million, Xconomy.com says. Started three years ago by two entrepreneurs, HubSpot is an inbound marketing system that helps optimize small and midsized businesses' Web presence so prospects are more likely to find them online. HubSpot plans to go public eventually.

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