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How would one like to run a software sales organization that didn't need marketing? Customers call you 24 hours a day nonstop, more business than one can handle and no need for a marketing budget. This can happen when one is the customer's first call or what the author call a 'Household Name' (a person/business that everyone thinks of when they have a serious problem that must be fixed). Are you that person or business? How different would your business be if your name first comes to mind when your customer needs help? When you think about it, becoming a 'Household Name' should be your highest business priority.'
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