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Both traditional and nontraditional financial players will be competing for these customers. Indeed, many leading retailers have already entered the arena, using their distribution networks, brand names, and customer insights to capture share. Amazon, perhaps the world's most sophisticated online retailer, makes no secret of its ambition to provide financial services. PayPal, the online payments specialist, has obtained a banking license in Europe and could potentially leverage its relationships and the resources of its parent company, eBay, to enter the direct-banking market.
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