SMBs Investigate

As Attention Spans Shorten, So Does Blogging For Some

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Executive Summary

First it was blogs. In the world of small business, people started going nuts over blogs a couple of years ago. Business owners and entrepreneurs and those who work in small businesses found the benefits of blogs enticing. Who could resist the allure? We entrepreneurs discovered that blogs gave us self-publishing that was almost as easy as creating a Word document; a do-it-yourself way to improve your search engine position; and a way to connect with customers and prospects more authentically in a marketing-saturated world. And small businesses continue to discover the joys of blogging. In fact, blogging has jumped past the early adopters, and now is mainstream.

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