Asian Mobile Market, Large And Untapped

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Executive Summary

Sometimes there are good reasons not to be the first to market. While U.S. and European carriers were investing billions in next-generation wireless technology and licenses, many Asian countries and carriers chose a different path. Apart from Japan, many countries decided to wait for the troubled Wireless Application Protocol (WAP) to mature- and rather than charge billions of dollars for 3G licenses, the respective governmental agencies sought more modest fees from select carriers. Now, with key lessons learned from the next-generation wireless trials and tribulations in the West, Asian carriers are embarking on their own 3G endeavors with a head start.

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