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It is important to understand a customer's perspective in order to serve them. For the implementation of CRM customer view point is essential. Therefore it becomes perfunctory that the necessary information regarding their profiles, behaviors, likes and dislikes are assembled together. This is important to manage customer relationships. It is imperative to look at what the customer needs. Aside from its absolute necessity for the implementation of CRM, the collation of customer information is essential to an organization. It is only with respect to this that most organization decisions are made and therefore the assembling of this data is vitally essential.
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