Big Data

Assessing Benefits of Business Intelligence Systems - A Case Study

Date Added: Mar 2010
Format: PDF

Several arguments can be found in business intelligence literature that the use of business intelligence systems can bring multiple benefits, for example, via faster and easier access to information, savings in Information Technology ('IT') and greater customer satisfaction all the way through to the improved competitiveness of enterprises. Yet, most of these benefits are often very difficult to measure because of their indirect and delayed effects on business success. On top of the difficulties in justifying investments in Information Technology ('IT'), particularly Business Intelligence ('BI'), business executives generally want to know whether the investment is worth the money and if it can be economically justified.