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A growing number of consumers and businesses are turning to cloud services, which offer on-demand, pay for software, developer platforms, and storage capabilities delivered over the internet. This trend is adding to network providers' ongoing bandwidth challenges, but it also opens doors to new revenue opportunities. To make the most of the cloud computing trend, network providers should consider the following: switch enterprise hosted services to private or virtual private clouds, which offer better margins and easier management. Develop partnerships with application and content providers who need carrier-grade capabilities to enhance their cloud services. And take advantage of network providers' trusted end user relations and reputation for reliability when positioning new services in the marketplace.
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