Assessing the Bounties and Boundaries in Big Data Analytics
Companies of all hues are finding huge upside potential in data analytics to grow revenues and profits, and cut costs. Sharper analysis of rich data from an expanding range of sources is enabling more cost-effective marketing and improved customer engagement. Accordingly, companies are investing in the attendant information management infrastructure to fully extract the gains of advanced analytics. Yet, data analytics cannot be effective beyond a point, and companies need to keep their approaches grounded in reality.