Assessing the Opportunity for CEBS: Five Key Considerations

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Executive Summary

Communications is now deeply ingrained in critical day-to-day business processes. Any enterprise that wants to be successful must now look at their communications in an entirely new way - as a "Whole" rather than just a set of separate devices, components and applications. Communications isn't simply part of doing business; it's an enabler for doing business effectively and efficiently. A new way of leveraging communications is helping leading companies expand their communications like never before. It's called Communications-Enabled Business Processes, or CEBP. CEBP is the extrapolation of Unified Communications (UC) capabilities beyond the working professional and into all aspects of an organization's processes and applications.

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