Download now Free registration required
Mobile Commerce (m-commerce) relies on "Customer or user interactions" via a mobile device and telecommunications infrastructure for the purpose of interacting, advertising, promoting, and selling products and services. The author of this study explored user attitudes and behavior toward m-commerce in the U.S. vs. Korea. In this paper, the author investigated comparison analysis for the U.S. vs. Korea for the following issues: the factors affecting user attitudes toward mobile phone business; how those factors affect perceived ease of use (EOU) and usefulness (U); the effects of perceived ease of use (EOU) and usefulness (U) on overall attitudes toward the mobile phone business; and how overall attitudes toward mobile phone business affect user/customer satisfaction.
- Format: PDF
- Size: 236.7 KB