Social Enterprise Investigate

Association Goals: Solutions With Social Media

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Executive Summary

Social networking presents so many opportunities to associations, sorting through its benefits can be intimidating, even overwhelming. Coupled with that reality is the fact that social media is evolving at an accelerating rate every few months. For both associations and social media providers, these factors make it difficult for professionals everywhere to make confident decisions regarding the adoption and deployment of social networking communities. In addition, a deep, persistent recession currently imposes restrictions on plans for long-term growth.

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