At What Price?Guidelines for a Customer-Focused Pricing Strategy

An article of this author says to develop an optimal pricing strategy, a retailer must be able to distinguish between "price-sensitive" items - frequently shopped/purchased or heavily advertised items such as milk, and paper which are not readily known or recognized. Read on to know more.

Provided by: Professional Pricing Society Topic: Software Date Added: Jan 2003 Format: PDF

Find By Topic